Consumer insights : findings from behavioral research /
Consumer insights : findings from behavioral research /
Consumer insights : Findings from behavioural research
Joseph W. Alba, editor.
- 133 pages ; 24 cm.
- MSI relevant knowledge series .
- MSI relevant knowledge series. .
Includes bibliographical references.
098238775X 9780982387757
Advertising--Research
Consumer behavior--Research
Marketing research
HF5415.32 / .A43 2011
658.8342
Includes bibliographical references.
098238775X 9780982387757
Advertising--Research
Consumer behavior--Research
Marketing research
HF5415.32 / .A43 2011
658.8342