Consumer insights : (Record no. 1235645)

MARC details
000 -LEADER
fixed length control field 01450cam a2200385 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221102171445.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120510s2011 mau b 000 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 098238775X
Qualifying information pbk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780982387757
Qualifying information pbk.
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b12470752
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)759237744
040 ## - CATALOGING SOURCE
Original cataloging agency GGY
Language of cataloging eng
Description conventions rda
Transcribing agency GGY
Modifying agency TSU
-- YDXCP
-- PECEN
-- ATU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .A43 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Edition number 23
245 00 - TITLE STATEMENT
Title Consumer insights :
Remainder of title findings from behavioral research /
Statement of responsibility, etc. Joseph W. Alba, editor.
246 3# - VARYING FORM OF TITLE
Title proper/short title Consumer insights :
Remainder of title Findings from behavioural research
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Cambridge, Mass. :
Name of producer, publisher, distributor, manufacturer Marketing Science Institute,
Date of production, publication, distribution, manufacture, or copyright notice 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 133 pages ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement MSI relevant knowledge series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research
9 (RLIN) 313433
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
General subdivision Research
9 (RLIN) 799139
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 338698
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Alba, Joseph W.
9 (RLIN) 1094241
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title MSI relevant knowledge series.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b12470752
b 11-07-17
c 28-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.8342 CON
g 1
i A509320B
j 0
l cmain
o -
p $62.78
q -
r -
s -
t 0
u 8
v 0
w 0
x 3
y .i13246938
z 29-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- mau
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 62.78 i13246938 8   658.8342 CON A509320B 24/05/2018 19/05/2018 1 62.78 31/10/2021 Book

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