Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Material type:
TextPublisher: Los Angeles : SAGE Publications, [2011]Copyright date: ©2011Edition: Second editionDescription: xv, 403 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 1412979900
- 9781412979900
- Consumer behaviour and culture
- Consumer behaviour and culture : Consequences for global marketing and advertising
- 658.8342 22
- HF5415.32 .M66 2011
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8342 MOO (Browse shelf(Opens below)) | 1 | Available | A508515B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8342 LIN Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy / | 658.8342 MIL A theory of shopping / | 658.8342 MIN Why women shop : secrets revealed / | 658.8342 MOO Consumer behavior and culture : consequences for global marketing and advertising / | 658.8342 MOS Gender, design and marketing : how gender drives our perception of design and marketing / | 658.8342 NOE Consumer behaviour / | 658.8342 OSH The marketing power of emotion / |
Revised edition of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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