Consumer behavior and culture : consequences for global marketing and advertising /
Mooij, Marieke K. de, 1943-
Consumer behavior and culture : consequences for global marketing and advertising / Consumer behaviour and culture Consumer behaviour and culture : Consequences for global marketing and advertising Marieke de Mooij. - Second edition. - xv, 403 pages : illustrations ; 24 cm
Revised edition of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.
1412979900 9781412979900
2010019234
Consumer behavior--Cross-cultural studies
Consumers--Psychology
Marketing.
HF5415.32 / .M66 2011
658.8342
Consumer behavior and culture : consequences for global marketing and advertising / Consumer behaviour and culture Consumer behaviour and culture : Consequences for global marketing and advertising Marieke de Mooij. - Second edition. - xv, 403 pages : illustrations ; 24 cm
Revised edition of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.
1412979900 9781412979900
2010019234
Consumer behavior--Cross-cultural studies
Consumers--Psychology
Marketing.
HF5415.32 / .M66 2011
658.8342