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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

By: Material type: TextTextPublisher: Los Angeles : SAGE Publications, [2011]Copyright date: ©2011Edition: Second editionDescription: xv, 403 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1412979900
  • 9781412979900
Other title:
  • Consumer behaviour and culture
  • Consumer behaviour and culture : Consequences for global marketing and advertising
Subject(s): DDC classification:
  • 658.8342 22
LOC classification:
  • HF5415.32 .M66 2011
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 MOO (Browse shelf(Opens below)) 1 Available A508515B

Revised edition of: Consumer behavior and culture / Marieke de Mooij. c2004.

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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