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Why should anyone buy from you? : earn customer trust to drive business success / Justin Basini.

By:

Basini, Justin [author.]

Material type: Text

TextPublisher: Harlow, England ; New York : Financial Times/Prentice Hall Pearson, 2011Description: xxvi, 191 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0273745514
9780273745518

Subject(s):

DDC classification:

658.85 23

LOC classification:

HF5438.25 .B377 2011

Contents:

Introduction: why trust makes you money -- Why trust matters -- What's the matter with trust? -- Trust in marketing? -- Beginning the journey to trust -- The new realism -- Realities and aspirations -- The turning point.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.85 BAS (Browse shelf(Opens below))	1	Available		A494920B

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Previous	658.848 OXF The Oxford handbook of international business /	658.848 OXF The Oxford handbook of international business /	658.848095 GES Marketing across cultures in Asia /	658.85 BAS Why should anyone buy from you? : earn customer trust to drive business success /	658.85 CAS Selling : building partnerships /	658.85 HOL Rethinking the sales cycle : how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage /	658.85 ING Sell /	Next

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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