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Why should anyone buy from you? : earn customer trust to drive business success / Justin Basini.

By: Material type: TextTextPublisher: Harlow, England ; New York : Financial Times/Prentice Hall Pearson, 2011Description: xxvi, 191 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0273745514
  • 9780273745518
Subject(s): DDC classification:
  • 658.85 23
LOC classification:
  • HF5438.25 .B377 2011
Contents:
Introduction: why trust makes you money -- Why trust matters -- What's the matter with trust? -- Trust in marketing? -- Beginning the journey to trust -- The new realism -- Realities and aspirations -- The turning point.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.85 BAS (Browse shelf(Opens below)) 1 Available A494920B

Includes bibliographical references and index.

Introduction: why trust makes you money -- Why trust matters -- What's the matter with trust? -- Trust in marketing? -- Beginning the journey to trust -- The new realism -- Realities and aspirations -- The turning point.

Machine converted from AACR2 source record.

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