Why should anyone buy from you? : earn customer trust to drive business success /
Basini, Justin,
Why should anyone buy from you? : earn customer trust to drive business success / Justin Basini. - xxvi, 191 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction: why trust makes you money -- Why trust matters -- What's the matter with trust? -- Trust in marketing? -- Beginning the journey to trust -- The new realism -- Realities and aspirations -- The turning point.
0273745514 9780273745518
2011021975
Selling
Customer relations
Trust.
HF5438.25 / .B377 2011
658.85
Why should anyone buy from you? : earn customer trust to drive business success / Justin Basini. - xxvi, 191 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction: why trust makes you money -- Why trust matters -- What's the matter with trust? -- Trust in marketing? -- Beginning the journey to trust -- The new realism -- Realities and aspirations -- The turning point.
0273745514 9780273745518
2011021975
Selling
Customer relations
Trust.
HF5438.25 / .B377 2011
658.85