Business-to-business marketing / edited by Nick Ellis, Mark Tadajewski and Andrew Pressey.
Material type:
TextSeries: SAGE library of marketingPublisher: Los Angeles, Calif. ; London : SAGE, [2011]Copyright date: ©2011Description: 4 volumes ; 24 cmContent type: - text
- unmediated
- volume
- 1849205469
- 9781849205467
- 658.804 22
Contents:
v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
| Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | South Campus South Campus Main Collection | 658.804 BUS (Browse shelf(Opens below)) | Vol. 1 | 1 | Available | A508493B | ||
| Book | South Campus South Campus Main Collection | 658.804 BUS (Browse shelf(Opens below)) | Vol. 2 | 1 | Available | A508824B | ||
| Book | South Campus South Campus Main Collection | 658.804 BUS (Browse shelf(Opens below)) | Vol. 3 | 1 | Available | A508823B | ||
| Book | South Campus South Campus Main Collection | 658.804 BUS (Browse shelf(Opens below)) | Vol. 4 | 1 | Available | A508822B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.804 BUS Business-to-business marketing / | 658.804 BUS Business-to-business marketing / | 658.804 BUS Business-to-business marketing / | 658.804 BUS Business-to-business marketing / | 658.804 HUT Business marketing management : B2B / | 658.816 MAC Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / | 658.827 AAK Building strong brands / |
v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
Machine converted from AACR2 source record.
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