Business-to-business marketing /
Business-to-business marketing /
edited by Nick Ellis, Mark Tadajewski and Andrew Pressey.
- 4 volumes ; 24 cm.
- SAGE library in marketing .
- SAGE library of marketing. .
v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
1849205469 9781849205467
Industrial marketing.
658.804
v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
1849205469 9781849205467
Industrial marketing.
658.804