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Business-to-business marketing / edited by Nick Ellis, Mark Tadajewski and Andrew Pressey.

Contributor(s): Material type: TextTextSeries: SAGE library of marketingPublisher: Los Angeles, Calif. ; London : SAGE, [2011]Copyright date: ©2011Description: 4 volumes ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1849205469
  • 9781849205467
Subject(s): DDC classification:
  • 658.804 22
Contents:
v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
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Holdings
Item type Current library Call number Vol info Copy number Status Date due Barcode
Book South Campus South Campus Main Collection 658.804 BUS (Browse shelf(Opens below)) Vol. 1 1 Available A508493B
Book South Campus South Campus Main Collection 658.804 BUS (Browse shelf(Opens below)) Vol. 2 1 Available A508824B
Book South Campus South Campus Main Collection 658.804 BUS (Browse shelf(Opens below)) Vol. 3 1 Available A508823B
Book South Campus South Campus Main Collection 658.804 BUS (Browse shelf(Opens below)) Vol. 4 1 Available A508822B

v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.

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