We first : how brands and consumers use social media to build a better world / Simon Mainwaring.

By:

Mainwaring, Simon [author.]

Material type: Text

TextPublisher: New York : Palgrave Macmillan, 2011Edition: First editionDescription: vi, 250 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0230110266
9780230110267

Other title:

We 1st

Subject(s):

DDC classification:

658.8 22

LOC classification:

HD60 .M327 2011

Contents:

Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.

Summary: A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8 MAI (Browse shelf(Opens below))	1	Available		A501351B

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Previous	658.8 MAC Strategic market planning : a blueprint for success.	658.8 MAC Macromarketing 2006 Seminar proceedings : macromarketing the future of marketing? : June 6-June 8, 2006, Queenstown, New Zealand /	658.8 MAC Breakthrough business development : a 90-day plan to build your client base and take your business to the next level /	658.8 MAI We first : how brands and consumers use social media to build a better world /	658.8 MAR Cause marketing : build your image and bottom line through socially responsible partnerships, programs, and events /	658.8 MAR Marketing management : a strategic, decision-making approach /	658.8 MAR Marketing : core concepts & applications /	Next

Includes bibliographical references and index.

A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

Machine converted from AACR2 source record.

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