We first : how brands and consumers use social media to build a better world /
Mainwaring, Simon,
We first : how brands and consumers use social media to build a better world / We 1st Simon Mainwaring. - First edition. - vi, 250 pages ; 25 cm
Includes bibliographical references and index.
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
0230110266 9780230110267
2010048454
Social responsibility of business.
Capitalism.
Social media--Economic aspects
Branding (Marketing)
Internet marketing
HD60 / .M327 2011
658.8
We first : how brands and consumers use social media to build a better world / We 1st Simon Mainwaring. - First edition. - vi, 250 pages ; 25 cm
Includes bibliographical references and index.
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
0230110266 9780230110267
2010048454
Social responsibility of business.
Capitalism.
Social media--Economic aspects
Branding (Marketing)
Internet marketing
HD60 / .M327 2011
658.8