MARC details
000 -LEADER |
fixed length control field |
02384cam a2200421 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221102161630.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110621s2011 nyu b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010048454 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0230110266 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780230110267 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)679929246 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
BTCTA |
-- |
YDXCP |
-- |
BKL |
-- |
CDX |
-- |
BWX |
-- |
VP@ |
-- |
UPZ |
-- |
ATU |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD60 |
Item number |
.M327 2011 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mainwaring, Simon, |
Relator term |
author. |
9 (RLIN) |
1088122 |
245 10 - TITLE STATEMENT |
Title |
We first : |
Remainder of title |
how brands and consumers use social media to build a better world / |
Statement of responsibility, etc. |
Simon Mainwaring. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
We 1st |
250 ## - EDITION STATEMENT |
Edition statement |
First edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York : |
Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
vi, 250 pages ; |
Dimensions |
25 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social responsibility of business. |
9 (RLIN) |
327522 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Capitalism. |
9 (RLIN) |
314995 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social media |
General subdivision |
Economic aspects |
9 (RLIN) |
798556 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
9 (RLIN) |
332183 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing |
9 (RLIN) |
328425 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b12115654 |
b |
11-07-17 |
c |
28-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.8 MAI |
g |
1 |
i |
A501351B |
j |
0 |
l |
cmain |
o |
- |
p |
$38.31 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
5 |
v |
0 |
w |
0 |
x |
1 |
y |
.i13139514 |
z |
29-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
nyu |
-- |
0 |