Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1 MOR (Browse shelf(Opens below))	1	Available		A501343B
Book	City Campus City Campus Main Collection	659.1 MOR (Browse shelf(Opens below))	1	Available		A492902B

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Previous	659.1 MCS Creativity and advertising : affect, events and process /	659.1 MOR Creative advertising : theory and practice /	659.1 MOR Advertising & IMC : principles & practice /	659.1 MOR Advertising & IMC : principles & practice /	659.1 NEW The 22 irrefutable laws of advertising (and when to violate them /	659.1 NEW 22 irrefutable laws of advertising and when to violate them /	659.1 OGD The entrepreneur's guide to advertising /	Next

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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