Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
Material type: TextPublisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, [2012]Copyright date: ©2012Edition: Ninth editionDescription: xxviii, 657 pages : illustrations (chiefly colour) ; 29 cmContent type:- text
- unmediated
- volume
- 0132163640
- 9780132163644
- Advertising and IMC
- 659.1 22
- HF5823 .W455 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.1 MOR (Browse shelf(Opens below)) | 1 | Available | A501343B | ||
Book | City Campus City Campus Main Collection | 659.1 MOR (Browse shelf(Opens below)) | 1 | Available | A492902B |
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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