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Advertising & IMC : principles & practice /

Moriarty, Sandra E.

Advertising & IMC : principles & practice / Advertising and IMC Sandra Moriarty, Nancy Mitchell, William Wells. - Ninth edition. - xxviii, 657 pages : illustrations (chiefly colour) ; 29 cm

Includes bibliographical references and index.

ISBN: 0132163640 9780132163644

LCCN: 2010023721

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W455 2012

Dewey Class. No.: 659.1

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