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Strategic sport marketing / David Shilbury [and others].

By:

Shilbury, David, 1958- [author.]

Material type: Text

TextSeries: Sport management seriesPublisher: Crows Nest, N.S.W. : Allen & Unwin, 2009Edition: Third editionDescription: xvi, 367 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

174175626X
9781741756265

Subject(s):

DDC classification:

796.0698 22

Summary: A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	South Campus South Campus Main Collection	796.0698 STR (Browse shelf(Opens below))	1	Available		A490761B

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Previous	796.0698 SHA Sports marketing : a strategic perspective /	796.0698 SHI Strategic sport marketing /	796.0698 STO Developing successful sport sponsorship plans /	796.0698 STR Strategic sport marketing /	796.0698 SUP The sports event management and marketing playbook /	796.07 GRA Research methods for sports studies /	796.07 MIT Teaching sport concepts and skills : a tactical games approach /	Next

Previous ed.: 2003.

Includes bibliographical references (pages 342-356) and index.

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.

Machine converted from AACR2 source record.

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