Strategic sport marketing /
Shilbury, David, 1958-
Strategic sport marketing / David Shilbury [and others]. - Third edition. - xvi, 367 pages : illustrations ; 23 cm. - Sport management series . - Sport management series. .
Previous ed.: 2003.
Includes bibliographical references (pages 342-356) and index.
A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.
174175626X 9781741756265
Sports--Marketing
Sports sponsorship
Sports--Economic aspects
796.0698
Strategic sport marketing / David Shilbury [and others]. - Third edition. - xvi, 367 pages : illustrations ; 23 cm. - Sport management series . - Sport management series. .
Previous ed.: 2003.
Includes bibliographical references (pages 342-356) and index.
A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.
174175626X 9781741756265
Sports--Marketing
Sports sponsorship
Sports--Economic aspects
796.0698