Services marketing : an Asia Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.
Material type:
TextPublisher: Frenchs Forest, N.S.W. : Pearson Australia, 2011Edition: Fifth editionDescription: xx, 564 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 1442517018
- 9781442517011
- 658.80091823 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | South Campus South Campus Main Collection | 658.80091823 LOV (Browse shelf(Opens below)) | 1 | Available | A498691B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8002373 SOL Marketing : real people, real choices / | 658.8002393 MAR Marketing : real people, real choices / | 658.8002393 MAR Marketing : real people, real choices / | 658.80091823 LOV Services marketing : an Asia Pacific and Australian perspective / | 658.80097309041 USU The development of marketing management : the case of the USA, c. 1910-1940 / | 658.802 FIL Marketing communications : interactivity, communities and content / | 658.802 LIL Principles of marketing engineering / |
Previous ed.: Pearson Education Australia, 2007.
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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