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Services marketing : an Asia Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.

By: Contributor(s): Material type: TextTextPublisher: Frenchs Forest, N.S.W. : Pearson Australia, 2011Edition: Fifth editionDescription: xx, 564 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1442517018
  • 9781442517011
Subject(s): DDC classification:
  • 658.80091823 22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book South Campus South Campus Main Collection 658.80091823 LOV (Browse shelf(Opens below)) 1 Available A498691B

Previous ed.: Pearson Education Australia, 2007.

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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