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Lovelock, Christopher H.,

Services marketing : an Asia Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz. - Fifth edition. - xx, 564 pages : illustrations ; 26 cm

Previous ed.: Pearson Education Australia, 2007.

Includes bibliographical references and index.

ISBN: 1442517018 9781442517011

Subjects--Topical Terms:
Service industries--Marketing.--Pacific Area
Service industries--Marketing.--Australia
Customer services--Marketing.--Pacific Area
Customer services--Marketing.--Australia

Dewey Class. No.: 658.80091823