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Marketing research / William G. Zikmund [and others].

By:

Zikmund, William G [author.]

Material type: Text

TextPublisher: South Melbourne, Vic. : Cangage Learning, 2010Edition: 2nd Asia-Pacific editionDescription: xxv, 592 pages : colour illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0170183343
9780170183345

Subject(s):

Marketing research

DDC classification:

658.83 22

Summary: Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	South Campus South Campus Main Collection	658.83 MAR (Browse shelf(Opens below))	1	Available		A498490B

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Includes index.

Previous ed.: Thomson Learning, 2007.

Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.

Machine converted from AACR2 source record.

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