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Marketing research / William G. Zikmund [and others].

By: Material type: TextTextPublisher: South Melbourne, Vic. : Cangage Learning, 2010Edition: 2nd Asia-Pacific editionDescription: xxv, 592 pages : colour illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0170183343
  • 9780170183345
Subject(s): DDC classification:
  • 658.83 22
Summary: Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book South Campus South Campus Main Collection 658.83 MAR (Browse shelf(Opens below)) 1 Available A498490B

Includes index.

Previous ed.: Thomson Learning, 2007.

Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.

Machine converted from AACR2 source record.

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