Marketing research /
Zikmund, William G.,
Marketing research / William G. Zikmund [and others]. - 2nd Asia-Pacific edition. - xxv, 592 pages : colour illustrations ; 26 cm
Includes index. Previous ed.: Thomson Learning, 2007.
Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.
0170183343 9780170183345
Marketing research
658.83
Marketing research / William G. Zikmund [and others]. - 2nd Asia-Pacific edition. - xxv, 592 pages : colour illustrations ; 26 cm
Includes index. Previous ed.: Thomson Learning, 2007.
Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.
0170183343 9780170183345
Marketing research
658.83