Contemporary marketing / David L. Kurtz.
Material type: TextPublisher: Mason, OH : South-Western Cengage Learning, [2010]Copyright date: ©2010Edition: Fourteenth editionDescription: 1 volume : colour illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 032458203X
- 9780324582031
- 658.8 22
- HF5415 .K848 2010
Contents:
Part 1: Designing customer-oriented marketing strategies -- Part 2: Understanding buyers and markets -- Part 3: Target market selection -- Part 4: Product decisions -- Part 5: Distribution decisions -- Part 6: Promotional decisions -- Appendix A: Your career in marketing -- Appendix B: Developing an effective marketing plan -- Appendix C: Financial analysis in marketing.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8 KUR (Browse shelf(Opens below)) | 1 | Available | A451914B |
At head of title: Boone & Kurtz.
Previous ed. by Louis E. Boone and David L. Kurtz.
Includes bibliographical references and index.
Part 1: Designing customer-oriented marketing strategies -- Part 2: Understanding buyers and markets -- Part 3: Target market selection -- Part 4: Product decisions -- Part 5: Distribution decisions -- Part 6: Promotional decisions -- Appendix A: Your career in marketing -- Appendix B: Developing an effective marketing plan -- Appendix C: Financial analysis in marketing.
Machine converted from AACR2 source record.
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