Image from Coce

Contemporary marketing / David L. Kurtz.

By: Contributor(s): Material type: TextTextPublisher: Mason, OH : South-Western Cengage Learning, [2010]Copyright date: ©2010Edition: Fourteenth editionDescription: 1 volume : colour illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 032458203X
  • 9780324582031
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K848 2010
Contents:
Part 1: Designing customer-oriented marketing strategies -- Part 2: Understanding buyers and markets -- Part 3: Target market selection -- Part 4: Product decisions -- Part 5: Distribution decisions -- Part 6: Promotional decisions -- Appendix A: Your career in marketing -- Appendix B: Developing an effective marketing plan -- Appendix C: Financial analysis in marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 KUR (Browse shelf(Opens below)) 1 Available A451914B

At head of title: Boone & Kurtz.

Previous ed. by Louis E. Boone and David L. Kurtz.

Includes bibliographical references and index.

Part 1: Designing customer-oriented marketing strategies -- Part 2: Understanding buyers and markets -- Part 3: Target market selection -- Part 4: Product decisions -- Part 5: Distribution decisions -- Part 6: Promotional decisions -- Appendix A: Your career in marketing -- Appendix B: Developing an effective marketing plan -- Appendix C: Financial analysis in marketing.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha