Contemporary marketing /
Kurtz, David L.,
Contemporary marketing / David L. Kurtz. - Fourteenth edition. - 1 volume : colour illustrations ; 29 cm
At head of title: Boone & Kurtz. Previous ed. by Louis E. Boone and David L. Kurtz.
Includes bibliographical references and index.
Part 1: Designing customer-oriented marketing strategies -- Part 2: Understanding buyers and markets -- Part 3: Target market selection -- Part 4: Product decisions -- Part 5: Distribution decisions -- Part 6: Promotional decisions -- Appendix A: Your career in marketing -- Appendix B: Developing an effective marketing plan -- Appendix C: Financial analysis in marketing.
032458203X 9780324582031
Marketing.
HF5415 / .K848 2010
658.8
Contemporary marketing / David L. Kurtz. - Fourteenth edition. - 1 volume : colour illustrations ; 29 cm
At head of title: Boone & Kurtz. Previous ed. by Louis E. Boone and David L. Kurtz.
Includes bibliographical references and index.
Part 1: Designing customer-oriented marketing strategies -- Part 2: Understanding buyers and markets -- Part 3: Target market selection -- Part 4: Product decisions -- Part 5: Distribution decisions -- Part 6: Promotional decisions -- Appendix A: Your career in marketing -- Appendix B: Developing an effective marketing plan -- Appendix C: Financial analysis in marketing.
032458203X 9780324582031
Marketing.
HF5415 / .K848 2010
658.8