MARC details
000 -LEADER |
fixed length control field |
01738cam a22003854i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101232515.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100920s2010 ohua b 001 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
032458203X |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780324582031 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)320484138 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
SISPL |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
SISPL |
Modifying agency |
BTCTA |
-- |
YDXCP |
-- |
VGM |
-- |
ATU |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.K848 2010 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kurtz, David L., |
Relator term |
author. |
9 (RLIN) |
1065074 |
245 10 - TITLE STATEMENT |
Title |
Contemporary marketing / |
Statement of responsibility, etc. |
David L. Kurtz. |
250 ## - EDITION STATEMENT |
Edition statement |
Fourteenth edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Mason, OH : |
Name of producer, publisher, distributor, manufacturer |
South-Western Cengage Learning, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 volume : |
Other physical details |
colour illustrations ; |
Dimensions |
29 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
At head of title: Boone & Kurtz. |
500 ## - GENERAL NOTE |
General note |
Previous ed. by Louis E. Boone and David L. Kurtz. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part 1: Designing customer-oriented marketing strategies -- Part 2: Understanding buyers and markets -- Part 3: Target market selection -- Part 4: Product decisions -- Part 5: Distribution decisions -- Part 6: Promotional decisions -- Appendix A: Your career in marketing -- Appendix B: Developing an effective marketing plan -- Appendix C: Financial analysis in marketing. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
320436 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Boone, Louis E. |
9 (RLIN) |
1065073 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11795943 |
b |
06-09-21 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.8 KUR |
g |
1 |
i |
A451914B |
j |
0 |
l |
cmain |
o |
- |
p |
$276.61 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
8 |
v |
0 |
w |
0 |
x |
1 |
y |
.i13070654 |
z |
29-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
ohu |
-- |
0 |