Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
Material type:
TextPublisher: Armonk, N.Y. : M.E. Sharpe, [2010]Copyright date: ©2010Description: xvii, 490 pages : illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 0765623633
- 9780765623638
- 658.8001 22
- HF5415 .H869 2010
Contents:
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8001 HUN (Browse shelf(Opens below)) | 1 | Available | A454728B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8001 HIS The history of marketing thought / | 658.8001 HIS The history of marketing thought / | 658.8001 HIS The history of marketing thought / | 658.8001 HUN Marketing theory : foundations, controversy, strategy, resource-advantage theory / | 658.8001 MAR Marketing theory / | 658.8001 MAR Marketing theory / | 658.8001 MAR Marketing theory / |
Includes bibliographical references and index.
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
Machine converted from AACR2 source record.
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