Marketing theory : foundations, controversy, strategy, resource-advantage theory /
Hunt, Shelby D.,
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. - xvii, 490 pages : illustrations ; 27 cm
Includes bibliographical references and index.
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
0765623633 9780765623638
2009018628
Marketing.
Marketing research
HF5415 / .H869 2010
658.8001
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. - xvii, 490 pages : illustrations ; 27 cm
Includes bibliographical references and index.
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
0765623633 9780765623638
2009018628
Marketing.
Marketing research
HF5415 / .H869 2010
658.8001