Marketing theory : (Record no. 1210944)

MARC details
000 -LEADER
fixed length control field 01963cam a2200361 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101231204.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100817s2010 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009018628
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0765623633
Qualifying information cloth (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765623638
Qualifying information cloth (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)324776971
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- C#P
-- BWX
-- CDX
-- TTU
-- DEBBG
-- OCL
-- ATU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .H869 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hunt, Shelby D.,
Relator term author.
9 (RLIN) 1033637
245 10 - TITLE STATEMENT
Title Marketing theory :
Remainder of title foundations, controversy, strategy, resource-advantage theory /
Statement of responsibility, etc. Shelby D. Hunt.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Armonk, N.Y. :
Name of producer, publisher, distributor, manufacturer M.E. Sharpe,
Date of production, publication, distribution, manufacture, or copyright notice [2010]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2010
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 490 pages :
Other physical details illustrations ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Title On the marketing discipline --
-- On the morphology of explanation --
-- Explanation : issues and aspects --
-- On the morphology of scientific laws --
-- Scientific laws : issues and aspects --
-- On the morphology of theory --
-- Theory : issues and aspects --
-- On scientific realism and marketing research --
-- On science/nonscience, qualitative methods, and marketing research --
-- On truth and marketing research --
-- On objectivity and marketing research --
-- On the resource-advantage (R-A) theory of competition --
-- Competition theory, Alderson's market processes theory, and R-A theory --
-- Strategy and R-A theory.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 320436
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 338698
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11736045
b 11-07-17
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.8001 HUN
g 1
i A454728B
j 0
l cmain
o -
p $145.25
q -
r -
s -
t 0
u 4
v 3
w 0
x 1
y .i13053152
z 29-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- nyu
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 145.25 i13053152 5 6 658.8001 HUN A454728B 18/06/2024 04/03/2024 1 145.25 31/10/2021 Book

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