Consumer psychology / Cathrine V. Jansson-Boyd.
Material type: TextPublisher: Maidenhead, England ; New York : Open University Press, 2010Description: xi, 258 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0335229271
- 9780335229277
- 033522928X
- 9780335229284
- 658.8342 22
- HF5415.32 .J36 2010
Contents:
1. Consumer Psychology: what it is and how it emerged -- 2. Consumer memory and learning -- 3. Perception and attention -- 4. Identity and consumption -- 5. The emotional consumer -- 6. Attitudes -- 7. Advertising psychology -- 8. Motivational determinants of consumer behaviour -- 9. Consumer decision-making and brand loyalty -- 10. The Internet -- 11. Children as consumers -- 12. Consumption and happiness -- 13. Consumers and the environment.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342 JAN (Browse shelf(Opens below)) | 1 | Available | A453753B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
658.8342 HOY Consumer behavior / | 658.8342 HOY Consumer behavior / | 658.8342 HOY Consumer behavior / | 658.8342 JAN Consumer psychology / | 658.8342 KAR Consumer behavior / | 658.8342 KAR Consumer behavior / | 658.8342 LAN Consumer behavior in action : real-life applications for marketing managers / |
Includes bibliographical references and index.
1. Consumer Psychology: what it is and how it emerged -- 2. Consumer memory and learning -- 3. Perception and attention -- 4. Identity and consumption -- 5. The emotional consumer -- 6. Attitudes -- 7. Advertising psychology -- 8. Motivational determinants of consumer behaviour -- 9. Consumer decision-making and brand loyalty -- 10. The Internet -- 11. Children as consumers -- 12. Consumption and happiness -- 13. Consumers and the environment.
Machine converted from AACR2 source record.
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