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Consumer psychology / Cathrine V. Jansson-Boyd.

By: Material type: TextTextPublisher: Maidenhead, England ; New York : Open University Press, 2010Description: xi, 258 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0335229271
  • 9780335229277
  • 033522928X
  • 9780335229284
Subject(s): DDC classification:
  • 658.8342 22
LOC classification:
  • HF5415.32 .J36 2010
Contents:
1. Consumer Psychology: what it is and how it emerged -- 2. Consumer memory and learning -- 3. Perception and attention -- 4. Identity and consumption -- 5. The emotional consumer -- 6. Attitudes -- 7. Advertising psychology -- 8. Motivational determinants of consumer behaviour -- 9. Consumer decision-making and brand loyalty -- 10. The Internet -- 11. Children as consumers -- 12. Consumption and happiness -- 13. Consumers and the environment.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 JAN (Browse shelf(Opens below)) 1 Available A453753B

Includes bibliographical references and index.

1. Consumer Psychology: what it is and how it emerged -- 2. Consumer memory and learning -- 3. Perception and attention -- 4. Identity and consumption -- 5. The emotional consumer -- 6. Attitudes -- 7. Advertising psychology -- 8. Motivational determinants of consumer behaviour -- 9. Consumer decision-making and brand loyalty -- 10. The Internet -- 11. Children as consumers -- 12. Consumption and happiness -- 13. Consumers and the environment.

Machine converted from AACR2 source record.

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