Consumer psychology /
Jansson-Boyd, Cathrine V.
Consumer psychology / Cathrine V. Jansson-Boyd. - xi, 258 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Consumer Psychology: what it is and how it emerged -- Consumer memory and learning -- Perception and attention -- Identity and consumption -- The emotional consumer -- Attitudes -- Advertising psychology -- Motivational determinants of consumer behaviour -- Consumer decision-making and brand loyalty -- The Internet -- Children as consumers -- Consumption and happiness -- Consumers and the environment. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
0335229271 9780335229277 033522928X 9780335229284
Consumer behavior--Psychological aspects
Consumers--Psychology
HF5415.32 / .J36 2010
658.8342
Consumer psychology / Cathrine V. Jansson-Boyd. - xi, 258 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Consumer Psychology: what it is and how it emerged -- Consumer memory and learning -- Perception and attention -- Identity and consumption -- The emotional consumer -- Attitudes -- Advertising psychology -- Motivational determinants of consumer behaviour -- Consumer decision-making and brand loyalty -- The Internet -- Children as consumers -- Consumption and happiness -- Consumers and the environment. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
0335229271 9780335229277 033522928X 9780335229284
Consumer behavior--Psychological aspects
Consumers--Psychology
HF5415.32 / .J36 2010
658.8342