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Advertising and societies : global issues / Katherine Toland Frith & Barbara Mueller.

By: Contributor(s): Material type: TextTextPublisher: New York : Peter Lang, [2010]Copyright date: ©2010Edition: Second editionDescription: xiv, 264 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1433103850
  • 9781433103858
Subject(s): DDC classification:
  • 659.1042 22
LOC classification:
  • HF5823 .F9826 2010
Contents:
International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1042 FRI (Browse shelf(Opens below)) 1 Available A453648B

Includes bibliographical references and index.

International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies.

Machine converted from AACR2 source record.

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