Advertising and societies : global issues / Katherine Toland Frith & Barbara Mueller.
Material type: TextPublisher: New York : Peter Lang, [2010]Copyright date: ©2010Edition: Second editionDescription: xiv, 264 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 1433103850
- 9781433103858
- 659.1042 22
- HF5823 .F9826 2010
Contents:
International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.1042 FRI (Browse shelf(Opens below)) | 1 | Available | A453648B |
Includes bibliographical references and index.
International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies.
Machine converted from AACR2 source record.
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