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Frith, Katherine Toland,

Advertising and societies : global issues / Katherine Toland Frith & Barbara Mueller. - Second edition. - xiv, 264 pages : illustrations ; 26 cm

Includes bibliographical references and index.

International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies.

ISBN: 1433103850 9781433103858

LCCN: 2009036548

Subjects--Topical Terms:
Advertising.
Advertising--Social aspects.
Intercultural communication

LC Class. No.: HF5823 / .F9826 2010

Dewey Class. No.: 659.1042