The entrepreneur's guide to advertising / James R. Ogden and Scott Rarick.
Material type: TextSeries: Entrepreneur's guide (Westport, Conn.)Publisher: Santa Barbara, Calif. : Praeger, [2010]Copyright date: ©2010Description: xvii, 122 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0313365822
- 9780313365829
- Advertising
- 659.1 22
- HF5823 .O3587 2010
Contents:
What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.1 OGD (Browse shelf(Opens below)) | 1 | Available | A457513B |
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Includes index.
What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
Machine converted from AACR2 source record.
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