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The entrepreneur's guide to advertising / James R. Ogden and Scott Rarick.

By: Contributor(s): Material type: TextTextSeries: Entrepreneur's guide (Westport, Conn.)Publisher: Santa Barbara, Calif. : Praeger, [2010]Copyright date: ©2010Description: xvii, 122 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0313365822
  • 9780313365829
Other title:
  • Advertising
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .O3587 2010
Contents:
What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1 OGD (Browse shelf(Opens below)) 1 Available A457513B

Includes index.

What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.

Machine converted from AACR2 source record.

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