The entrepreneur's guide to advertising /
Ogden, James R.,
The entrepreneur's guide to advertising / Advertising James R. Ogden and Scott Rarick. - xvii, 122 pages : illustrations ; 25 cm. - The entrepreneur's guide . - Entrepreneur's guide (Westport, Conn.). .
Includes index.
What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
0313365822 9780313365829
2009034154
Advertising--Management.
Marketing--Management
Entrepreneurship.
Small business
HF5823 / .O3587 2010
659.1
The entrepreneur's guide to advertising / Advertising James R. Ogden and Scott Rarick. - xvii, 122 pages : illustrations ; 25 cm. - The entrepreneur's guide . - Entrepreneur's guide (Westport, Conn.). .
Includes index.
What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
0313365822 9780313365829
2009034154
Advertising--Management.
Marketing--Management
Entrepreneurship.
Small business
HF5823 / .O3587 2010
659.1