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Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 / edited and introduced by Andy Nairn.

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Material type: Text

TextPublisher: London : World Advertising Research Center, c2010Description: xxiv, 381 : ill., [7] p. of plates ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.107941 ADV (Browse shelf(Opens below))	1	Available		A484211B

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Previous	659.1079 AXI AXIS awards. New Zealand's best creative work from 2000. 21st :	659.107941 ADV Advertising works 14 : proving the effectiveness of marketing communications /	659.107941 ADV Advertising works 15 : proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide /	659.107941 ADV Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 /	659.107941 ADV Advertising works 20 : proving the payback on marketing investment /	659.10820973 SIV Ad women : how they impact what we need, want, and buy /	659.1083 ACU Kidnapped : how irresponsible marketers are stealing the minds of your children /	Next

On t.p. : "Limited to campaigns with a budget up to £2.5m."

Includes bibliographical references and index.

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