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Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 / edited and introduced by Andy Nairn. - xxiv, 381 : ill., [7] p. of plates ; 26 cm.

On t.p. : "Limited to campaigns with a budget up to £2.5m."

Includes bibliographical references and index.

ISBN: 9781841162188 (hbk.) 1841162183 (hbk.)

Nat. Bib. No.: GBB034730 bnb

Nat. Bib. Agency Control No.: 015501005 Uk

Subjects--Topical Terms:
Advertising campaigns--Awards--Great Britain
Advertising campaigns--Great Britain--Case studies

Dewey Class. No.: 659.107941