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Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 / edited and introduced by Andy Nairn.

Contributor(s): Material type: TextTextPublisher: London : World Advertising Research Center, c2010Description: xxiv, 381 : ill., [7] p. of plates ; 26 cmISBN:
  • 9781841162188 (hbk.)
  • 1841162183 (hbk.)
Subject(s): DDC classification:
  • 659.107941 22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.107941 ADV (Browse shelf(Opens below)) 1 Available A484211B

On t.p. : "Limited to campaigns with a budget up to £2.5m."

Includes bibliographical references and index.

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