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A handbook of Confucian/chopsticks marketing / edited by Kim-Shyan Fam, Zhilin Yang, Mike Hyman.

Contributor(s): Material type: TextTextPublisher: Wellington, N.Z. : Asia Business Research Corp., 2009Description: iii, 164 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0473151944
  • 9780473151942
Other title:
  • Confucian/chopsticks marketing
Subject(s): DDC classification:
  • 658.84095 22
Contents:
Preface : A handbook of Confucian/chopsticks marketing / Kim-Shyan Fam, Brian C. Imrie and Joe Choon Yean Chai -- Values, attitudes and behaviour of Chinese consumers towards corporate social responsibility / Bala Ramasamy, Matthew Yeung and Yizhou Yuan -- Confucianism : can marketing benefit from adoption of confucian values? / Ina Freeman -- Chinese culture and Guanxi relationship : theory and implications / Zhenzhong Ma and Xin Zheng -- Ethical balance in advertising : are we diverting from values in the name of maximising value to business? / Nazia Sultana and Rameshwar Rao Nangunoori -- Global personal values versus a Confucian value : consumer responses to sex appeal advertising in China / Fang Liu, Hong Cheng and Jianyao Li -- Impact of cultural values in intended tertiary destination amongst Singapore and Malaysian Chinese students : a New Zealand study / Kim-Choy Chung, Kim-Shyan Fam and David K. Holdsworth -- A consideration of Confucian values in Japanese tourism behaviour / Leah Watkins -- Confucian values in business organisations / Liang-Hung Lin and Yu-Ling Ho -- Confucian values for service excellence / Boo Ho Voon -- Confucian ethics : creating or reducing unethical behaviours? / Yan Liu.
Summary: Ten papers on the complexity of understanding Confucianism as relates to marketing in Asia.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.84095 HAN (Browse shelf(Opens below)) 1 Available A472304B

Includes bibliographical references.

Preface : A handbook of Confucian/chopsticks marketing / Kim-Shyan Fam, Brian C. Imrie and Joe Choon Yean Chai -- Values, attitudes and behaviour of Chinese consumers towards corporate social responsibility / Bala Ramasamy, Matthew Yeung and Yizhou Yuan -- Confucianism : can marketing benefit from adoption of confucian values? / Ina Freeman -- Chinese culture and Guanxi relationship : theory and implications / Zhenzhong Ma and Xin Zheng -- Ethical balance in advertising : are we diverting from values in the name of maximising value to business? / Nazia Sultana and Rameshwar Rao Nangunoori -- Global personal values versus a Confucian value : consumer responses to sex appeal advertising in China / Fang Liu, Hong Cheng and Jianyao Li -- Impact of cultural values in intended tertiary destination amongst Singapore and Malaysian Chinese students : a New Zealand study / Kim-Choy Chung, Kim-Shyan Fam and David K. Holdsworth -- A consideration of Confucian values in Japanese tourism behaviour / Leah Watkins -- Confucian values in business organisations / Liang-Hung Lin and Yu-Ling Ho -- Confucian values for service excellence / Boo Ho Voon -- Confucian ethics : creating or reducing unethical behaviours? / Yan Liu.

Ten papers on the complexity of understanding Confucianism as relates to marketing in Asia.

Machine converted from AACR2 source record.

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