A handbook of Confucian/chopsticks marketing / edited by Kim-Shyan Fam, Zhilin Yang, Mike Hyman.
Material type: TextPublisher: Wellington, N.Z. : Asia Business Research Corp., 2009Description: iii, 164 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0473151944
- 9780473151942
- Confucian/chopsticks marketing
- 658.84095 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.84095 HAN (Browse shelf(Opens below)) | 1 | Available | A472304B |
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658.84 STR Strategic international marketing : an advanced perspective / | 658.840095 FLE International marketing : an Asia-Pacific perspective / | 658.840095 FLE International marketing : an Asia-Pacific perspective / | 658.84095 HAN A handbook of Confucian/chopsticks marketing / | 658.840951 LAM China now / | 658.848 OXF The Oxford handbook of international business / | 658.848 OXF The Oxford handbook of international business / |
Includes bibliographical references.
Preface : A handbook of Confucian/chopsticks marketing / Kim-Shyan Fam, Brian C. Imrie and Joe Choon Yean Chai -- Values, attitudes and behaviour of Chinese consumers towards corporate social responsibility / Bala Ramasamy, Matthew Yeung and Yizhou Yuan -- Confucianism : can marketing benefit from adoption of confucian values? / Ina Freeman -- Chinese culture and Guanxi relationship : theory and implications / Zhenzhong Ma and Xin Zheng -- Ethical balance in advertising : are we diverting from values in the name of maximising value to business? / Nazia Sultana and Rameshwar Rao Nangunoori -- Global personal values versus a Confucian value : consumer responses to sex appeal advertising in China / Fang Liu, Hong Cheng and Jianyao Li -- Impact of cultural values in intended tertiary destination amongst Singapore and Malaysian Chinese students : a New Zealand study / Kim-Choy Chung, Kim-Shyan Fam and David K. Holdsworth -- A consideration of Confucian values in Japanese tourism behaviour / Leah Watkins -- Confucian values in business organisations / Liang-Hung Lin and Yu-Ling Ho -- Confucian values for service excellence / Boo Ho Voon -- Confucian ethics : creating or reducing unethical behaviours? / Yan Liu.
Ten papers on the complexity of understanding Confucianism as relates to marketing in Asia.
Machine converted from AACR2 source record.
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