MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03102cam a2200457 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101223207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091013s2009 nz a bf 000 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0473151944 |
| Qualifying information |
pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780473151942 |
| Qualifying information |
pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11605455 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)458468498 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Dr. Kim-Shyan Fam ; kimfam@magscholar.com |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NZNB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
NZNB |
| Modifying agency |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a------ |
| -- |
aa----- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84095 |
| Edition number |
22 |
| 245 02 - TITLE STATEMENT |
|---|
| Title |
A handbook of Confucian/chopsticks marketing / |
| Statement of responsibility, etc. |
edited by Kim-Shyan Fam, Zhilin Yang, Mike Hyman. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Confucian/chopsticks marketing |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Wellington, N.Z. : |
| Name of producer, publisher, distributor, manufacturer |
Asia Business Research Corp., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
iii, 164 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface : A handbook of Confucian/chopsticks marketing / Kim-Shyan Fam, Brian C. Imrie and Joe Choon Yean Chai -- Values, attitudes and behaviour of Chinese consumers towards corporate social responsibility / Bala Ramasamy, Matthew Yeung and Yizhou Yuan -- Confucianism : can marketing benefit from adoption of confucian values? / Ina Freeman -- Chinese culture and Guanxi relationship : theory and implications / Zhenzhong Ma and Xin Zheng -- Ethical balance in advertising : are we diverting from values in the name of maximising value to business? / Nazia Sultana and Rameshwar Rao Nangunoori -- Global personal values versus a Confucian value : consumer responses to sex appeal advertising in China / Fang Liu, Hong Cheng and Jianyao Li -- Impact of cultural values in intended tertiary destination amongst Singapore and Malaysian Chinese students : a New Zealand study / Kim-Choy Chung, Kim-Shyan Fam and David K. Holdsworth -- A consideration of Confucian values in Japanese tourism behaviour / Leah Watkins -- Confucian values in business organisations / Liang-Hung Lin and Yu-Ling Ho -- Confucian values for service excellence / Boo Ho Voon -- Confucian ethics : creating or reducing unethical behaviours? / Yan Liu. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Ten papers on the complexity of understanding Confucianism as relates to marketing in Asia. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Social aspects |
| Geographic subdivision |
Asia |
| Form subdivision |
Case studies |
| 9 (RLIN) |
581503 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Confucian ethics |
| General subdivision |
Economic aspects |
| Geographic subdivision |
Asia |
| 9 (RLIN) |
730508 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Confucian ethics |
| General subdivision |
Social aspects |
| Geographic subdivision |
Asia |
| 9 (RLIN) |
794269 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| Geographic subdivision |
Asia |
| General subdivision |
Attitudes |
| Form subdivision |
Case studies |
| 9 (RLIN) |
660875 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social responsibility of business |
| Geographic subdivision |
Asia |
| 9 (RLIN) |
635381 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fam, Kim, |
| Dates associated with a name |
1960- |
| Relator term |
editor. |
| 9 (RLIN) |
412510 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yang, Zhilin, |
| Relator term |
editor. |
| 9 (RLIN) |
306465 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hyman, Mike, |
| Relator term |
editor. |
| 9 (RLIN) |
1076121 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Asia Business Research Corporation. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11605455 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.84095 HAN |
| g |
1 |
| i |
A472304B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$113.72 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
1 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i12966253 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nz |
| -- |
2 |
