A handbook of Confucian/chopsticks marketing /
A handbook of Confucian/chopsticks marketing /
Confucian/chopsticks marketing
edited by Kim-Shyan Fam, Zhilin Yang, Mike Hyman.
- iii, 164 pages : illustrations ; 25 cm
Includes bibliographical references.
Preface : A handbook of Confucian/chopsticks marketing / Kim-Shyan Fam, Brian C. Imrie and Joe Choon Yean Chai -- Values, attitudes and behaviour of Chinese consumers towards corporate social responsibility / Bala Ramasamy, Matthew Yeung and Yizhou Yuan -- Confucianism : can marketing benefit from adoption of confucian values? / Ina Freeman -- Chinese culture and Guanxi relationship : theory and implications / Zhenzhong Ma and Xin Zheng -- Ethical balance in advertising : are we diverting from values in the name of maximising value to business? / Nazia Sultana and Rameshwar Rao Nangunoori -- Global personal values versus a Confucian value : consumer responses to sex appeal advertising in China / Fang Liu, Hong Cheng and Jianyao Li -- Impact of cultural values in intended tertiary destination amongst Singapore and Malaysian Chinese students : a New Zealand study / Kim-Choy Chung, Kim-Shyan Fam and David K. Holdsworth -- A consideration of Confucian values in Japanese tourism behaviour / Leah Watkins -- Confucian values in business organisations / Liang-Hung Lin and Yu-Ling Ho -- Confucian values for service excellence / Boo Ho Voon -- Confucian ethics : creating or reducing unethical behaviours? / Yan Liu.
Ten papers on the complexity of understanding Confucianism as relates to marketing in Asia.
0473151944 9780473151942
Dr. Kim-Shyan Fam ; kimfam@magscholar.com
Marketing--Social aspects--Asia--Case studies
Confucian ethics--Economic aspects--Asia
Confucian ethics--Social aspects--Asia
Consumers--Attitudes--Asia--Case studies
Social responsibility of business--Asia
658.84095
Includes bibliographical references.
Preface : A handbook of Confucian/chopsticks marketing / Kim-Shyan Fam, Brian C. Imrie and Joe Choon Yean Chai -- Values, attitudes and behaviour of Chinese consumers towards corporate social responsibility / Bala Ramasamy, Matthew Yeung and Yizhou Yuan -- Confucianism : can marketing benefit from adoption of confucian values? / Ina Freeman -- Chinese culture and Guanxi relationship : theory and implications / Zhenzhong Ma and Xin Zheng -- Ethical balance in advertising : are we diverting from values in the name of maximising value to business? / Nazia Sultana and Rameshwar Rao Nangunoori -- Global personal values versus a Confucian value : consumer responses to sex appeal advertising in China / Fang Liu, Hong Cheng and Jianyao Li -- Impact of cultural values in intended tertiary destination amongst Singapore and Malaysian Chinese students : a New Zealand study / Kim-Choy Chung, Kim-Shyan Fam and David K. Holdsworth -- A consideration of Confucian values in Japanese tourism behaviour / Leah Watkins -- Confucian values in business organisations / Liang-Hung Lin and Yu-Ling Ho -- Confucian values for service excellence / Boo Ho Voon -- Confucian ethics : creating or reducing unethical behaviours? / Yan Liu.
Ten papers on the complexity of understanding Confucianism as relates to marketing in Asia.
0473151944 9780473151942
Dr. Kim-Shyan Fam ; kimfam@magscholar.com
Marketing--Social aspects--Asia--Case studies
Confucian ethics--Economic aspects--Asia
Confucian ethics--Social aspects--Asia
Consumers--Attitudes--Asia--Case studies
Social responsibility of business--Asia
658.84095