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Measuring the user experience : collecting, analyzing, and presenting usability metrics / Tom Tullis, Bill Albert.

By: Contributor(s): Material type: TextTextSeries: Morgan Kaufmann series in interactive technologiesPublisher: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, [2008]Copyright date: ©2008Description: xvii, 317 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0123735580
  • 9780123735584
Other title:
  • Measuring the user experience : Collecting, analysing, and presenting usability metrics
Subject(s): DDC classification:
  • 303.4834 22
LOC classification:
  • QA76.9.U83 T95 2008
Contents:
Introduction -- Background: Data Types -- Sampling Size -- Experimental Design -- Data Analysis. Overview of Usability Metrics: Types of Metrics -- Methods and Metrics -- Summative vs. Formative -- Choosing Appropriate Metrics. Performance Metrics: Task Success -- Completion Time -- Errors -- Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue -- Severity Ratings -- Test Biases -- Reporting Positive Issues. Peferential-Based Metrics: Satisfaction -- Ease of Use, Usefulness -- Expectations -- Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates -- Web page Abandonment Rates. Derived Metrics: Task-based -- Aggregate. Observational Metrics: Eye Movements -- Stress -- Facial Expressions -- Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability -- Automated Methods -- Discount Techniques -- Server Log Analysis -- A /B Testing. Conclusion: Communication to Management -- Cost Justification -- Industry Trends.
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Includes bibliographical references and index.

Introduction -- Background: Data Types -- Sampling Size -- Experimental Design -- Data Analysis. Overview of Usability Metrics: Types of Metrics -- Methods and Metrics -- Summative vs. Formative -- Choosing Appropriate Metrics. Performance Metrics: Task Success -- Completion Time -- Errors -- Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue -- Severity Ratings -- Test Biases -- Reporting Positive Issues. Peferential-Based Metrics: Satisfaction -- Ease of Use, Usefulness -- Expectations -- Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates -- Web page Abandonment Rates. Derived Metrics: Task-based -- Aggregate. Observational Metrics: Eye Movements -- Stress -- Facial Expressions -- Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability -- Automated Methods -- Discount Techniques -- Server Log Analysis -- A /B Testing. Conclusion: Communication to Management -- Cost Justification -- Industry Trends.

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