Measuring the user experience : collecting, analyzing, and presenting usability metrics /
Tullis, Tom
Measuring the user experience : collecting, analyzing, and presenting usability metrics / Measuring the user experience : Collecting, analysing, and presenting usability metrics Tom Tullis, Bill Albert. - xvii, 317 pages : illustrations ; 24 cm. - Morgan Kaufmann series in interactive technologies . - Morgan Kaufmann series in interactive technologies. .
Includes bibliographical references and index.
Introduction -- Background: Data Types -- Sampling Size -- Experimental Design -- Data Analysis. Overview of Usability Metrics: Types of Metrics -- Methods and Metrics -- Summative vs. Formative -- Choosing Appropriate Metrics. Performance Metrics: Task Success -- Completion Time -- Errors -- Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue -- Severity Ratings -- Test Biases -- Reporting Positive Issues. Peferential-Based Metrics: Satisfaction -- Ease of Use, Usefulness -- Expectations -- Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates -- Web page Abandonment Rates. Derived Metrics: Task-based -- Aggregate. Observational Metrics: Eye Movements -- Stress -- Facial Expressions -- Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability -- Automated Methods -- Discount Techniques -- Server Log Analysis -- A /B Testing. Conclusion: Communication to Management -- Cost Justification -- Industry Trends.
0123735580 9780123735584
2007043050
User interfaces (Computer systems)
User interfaces (Computer systems)--Measurement
Measurement
Technology assessment
QA76.9.U83 / T95 2008
303.4834
Measuring the user experience : collecting, analyzing, and presenting usability metrics / Measuring the user experience : Collecting, analysing, and presenting usability metrics Tom Tullis, Bill Albert. - xvii, 317 pages : illustrations ; 24 cm. - Morgan Kaufmann series in interactive technologies . - Morgan Kaufmann series in interactive technologies. .
Includes bibliographical references and index.
Introduction -- Background: Data Types -- Sampling Size -- Experimental Design -- Data Analysis. Overview of Usability Metrics: Types of Metrics -- Methods and Metrics -- Summative vs. Formative -- Choosing Appropriate Metrics. Performance Metrics: Task Success -- Completion Time -- Errors -- Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue -- Severity Ratings -- Test Biases -- Reporting Positive Issues. Peferential-Based Metrics: Satisfaction -- Ease of Use, Usefulness -- Expectations -- Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates -- Web page Abandonment Rates. Derived Metrics: Task-based -- Aggregate. Observational Metrics: Eye Movements -- Stress -- Facial Expressions -- Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability -- Automated Methods -- Discount Techniques -- Server Log Analysis -- A /B Testing. Conclusion: Communication to Management -- Cost Justification -- Industry Trends.
0123735580 9780123735584
2007043050
User interfaces (Computer systems)
User interfaces (Computer systems)--Measurement
Measurement
Technology assessment
QA76.9.U83 / T95 2008
303.4834