MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02874cam a2200445 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101223102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091027s2008 ne a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007043050 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0123735580 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780123735584 |
| Qualifying information |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11599467 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)176861317 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDXCP |
| -- |
BTCTA |
| -- |
BAKER |
| -- |
C#P |
| -- |
UKM |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
QA76.9.U83 |
| Item number |
T95 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
303.4834 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tullis, Tom |
| Fuller form of name |
(Thomas), |
| Relator term |
author. |
| 9 (RLIN) |
268235 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Measuring the user experience : |
| Remainder of title |
collecting, analyzing, and presenting usability metrics / |
| Statement of responsibility, etc. |
Tom Tullis, Bill Albert. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Measuring the user experience : |
| Remainder of title |
Collecting, analysing, and presenting usability metrics |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Amsterdam ; |
| -- |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Elsevier/Morgan Kaufmann, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2008] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 317 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Morgan Kaufmann series in interactive technologies |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction -- |
| -- |
Background: Data Types -- |
| -- |
Sampling Size -- |
| -- |
Experimental Design -- |
| -- |
Data Analysis. Overview of Usability Metrics: Types of Metrics -- |
| -- |
Methods and Metrics -- |
| -- |
Summative vs. Formative -- |
| -- |
Choosing Appropriate Metrics. Performance Metrics: Task Success -- |
| -- |
Completion Time -- |
| -- |
Errors -- |
| -- |
Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue -- |
| -- |
Severity Ratings -- |
| -- |
Test Biases -- |
| -- |
Reporting Positive Issues. Peferential-Based Metrics: Satisfaction -- |
| -- |
Ease of Use, Usefulness -- |
| -- |
Expectations -- |
| -- |
Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates -- |
| -- |
Web page Abandonment Rates. Derived Metrics: Task-based -- |
| -- |
Aggregate. Observational Metrics: Eye Movements -- |
| -- |
Stress -- |
| -- |
Facial Expressions -- |
| -- |
Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability -- |
| -- |
Automated Methods -- |
| -- |
Discount Techniques -- |
| -- |
Server Log Analysis -- |
| -- |
A /B Testing. Conclusion: Communication to Management -- |
| -- |
Cost Justification -- |
| -- |
Industry Trends. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User interfaces (Computer systems) |
| 9 (RLIN) |
326802 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User interfaces (Computer systems) |
| General subdivision |
Measurement |
| 9 (RLIN) |
732094 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Measurement |
| 9 (RLIN) |
341888 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Technology assessment |
| 9 (RLIN) |
324875 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Albert, Bill |
| Fuller form of name |
(William), |
| Relator term |
author. |
| 9 (RLIN) |
268245 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Morgan Kaufmann series in interactive technologies. |
| 9 (RLIN) |
1052514 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11599467 |
| b |
20-03-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
303.4834 TUL |
| g |
1 |
| i |
A455601B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$86.74 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
12 |
| v |
2 |
| w |
0 |
| x |
4 |
| y |
.i12953490 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ne |
| -- |
0 |
