Image from Coce

The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath [and others].

By: Material type: TextTextPublisher: New York : Fairchild Books, [2008]Copyright date: ©2008Description: xxi, 474 pages : colour illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1563674564
  • 9781563674563
Other title:
  • Why of the buy : Consumer behaviour and fashion marketing
Subject(s): DDC classification:
  • 658.8342 22
LOC classification:
  • HD9940.U4 W59 2008
Contents:
Part 1. We Are All Consumers -- 1. Why Is Consumer Behavior Important to the Fields of Fashion and Design? -- 2. Consumer Behavior, Marketing, and Fashion: A Working Relationship -- Part 2. Internal Factors Influence Fashion Consumers -- 3. How Fashion Consumers Perceive, Learn, and Remember -- 4. Motivation and the Fashion Consumer -- 5. Attitude and the Fashion Consumer -- 6. Personality and the Fashion Consumer -- Part 3. External Factors Influence Fashion Consumers -- 7. Age, Family, and Life Cycle Influences -- 8. Social Influences on Fashion Consumers -- 9. Demographics, Psychographics, and the Fashion Consumer -- Part 4. How Fashion Marketers Communicate And Consumers Decide -- 10. How Marketers Obtain and Use Consumer Information -- 11. Decision Making -- 12. How Fashion Consumers Buy -- 13. The Use of Fashion Goods by Organizations -- 14. Global Consumers of Fashion and Design -- Part 5. Fashion Consumers and Responsible Citizenship -- 15. Ethics and Social Responsibility -- 16. The Role of Government?
Tags from this library: No tags from this library for this title. Log in to add tags.

Includes bibliographical references and index.

Part 1. We Are All Consumers -- 1. Why Is Consumer Behavior Important to the Fields of Fashion and Design? -- 2. Consumer Behavior, Marketing, and Fashion: A Working Relationship -- Part 2. Internal Factors Influence Fashion Consumers -- 3. How Fashion Consumers Perceive, Learn, and Remember -- 4. Motivation and the Fashion Consumer -- 5. Attitude and the Fashion Consumer -- 6. Personality and the Fashion Consumer -- Part 3. External Factors Influence Fashion Consumers -- 7. Age, Family, and Life Cycle Influences -- 8. Social Influences on Fashion Consumers -- 9. Demographics, Psychographics, and the Fashion Consumer -- Part 4. How Fashion Marketers Communicate And Consumers Decide -- 10. How Marketers Obtain and Use Consumer Information -- 11. Decision Making -- 12. How Fashion Consumers Buy -- 13. The Use of Fashion Goods by Organizations -- 14. Global Consumers of Fashion and Design -- Part 5. Fashion Consumers and Responsible Citizenship -- 15. Ethics and Social Responsibility -- 16. The Role of Government?

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha