The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath [and others].
Material type: TextPublisher: New York : Fairchild Books, [2008]Copyright date: ©2008Description: xxi, 474 pages : colour illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 1563674564
- 9781563674563
- Why of the buy : Consumer behaviour and fashion marketing
- 658.8342 22
- HD9940.U4 W59 2008
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342 WHY (Browse shelf(Opens below)) | 1 | Available | A277268B |
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Includes bibliographical references and index.
Part 1. We Are All Consumers -- 1. Why Is Consumer Behavior Important to the Fields of Fashion and Design? -- 2. Consumer Behavior, Marketing, and Fashion: A Working Relationship -- Part 2. Internal Factors Influence Fashion Consumers -- 3. How Fashion Consumers Perceive, Learn, and Remember -- 4. Motivation and the Fashion Consumer -- 5. Attitude and the Fashion Consumer -- 6. Personality and the Fashion Consumer -- Part 3. External Factors Influence Fashion Consumers -- 7. Age, Family, and Life Cycle Influences -- 8. Social Influences on Fashion Consumers -- 9. Demographics, Psychographics, and the Fashion Consumer -- Part 4. How Fashion Marketers Communicate And Consumers Decide -- 10. How Marketers Obtain and Use Consumer Information -- 11. Decision Making -- 12. How Fashion Consumers Buy -- 13. The Use of Fashion Goods by Organizations -- 14. Global Consumers of Fashion and Design -- Part 5. Fashion Consumers and Responsible Citizenship -- 15. Ethics and Social Responsibility -- 16. The Role of Government?
Machine converted from AACR2 source record.
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